bRANDING Standards
FOR EMERGENCY MANAGEMENT
Why Create Branding Standards for Emergency Management? Explained.
Learn more about how we came up with the Next Level Emergency Management Logo, emergency management fonts and document organization, color schemes for incident management in emergency management, and the EM Icon with our founder, John Scardena, on the Disaster Tough Podcast; Season 4, Episode 152
Scroll down for a free download of the Next Level EM Icon!
Emergency Management Primary Color
ALL BLACK
Color Code
#000000
In science, black is expressed as the absence of all color. Emergency managers are unlike any other in emergency services. We stand alone.
In art, black represents all colors. Emergency managers integrate and support all others in emergency services. We are the ultimate collaborators. We help everyone.
Emergency Management Secondary Colors
BASELINE
WHITE
Color Code
#FFFFFF
INTEL BLUE
Color Code
#33DDFF
STAFF GRAY
Color Code
#FFCF00
PLANING BLUE
Color Code
#0079C6
OPS RED
Color Code
#F22B0C
LOGGY YELLOW
Color Code
#F22B0C
FINANCE GREEN
Color Code
#25D55F
Primary ICS Branding Option
Secondary ICS Branding Option
Font Options
Primary: Neue Haas Grotesk (Roman / Regular)
Secondary: Helvetica
Tertiary (Boring Government / Outdated): Times New Roman
Document Organization by Category
Primary & Secondary Font Options
Title
Suggested weight: 18, Bold
Sub-header 1
Suggested weight: Bold 12
Sub-header 2: 12, Italicized
Copy (body)
Suggested weight: 10
Document Organization by Category
Tertiary Font Option (Boring)
Title
Suggested weight: 24, Bold
Sub-header 1
Suggested weight: 14, Bold
Sub-header 2: 12 Bold
Copy (body)
Suggested weight: 12
Official Emergency Management Logo
Symbol name: EM Icon
Primary Color: Black
Official Emergency Management Logo
Symbol name: EM Icon
Secondary Color: White
symbol of
next level EMERGENCY MANAGEMENT
An emergency management logo that is simple, recognizable, tells our story, and defines emergency management.
We call it: The EM Icon!
Please feel free to download this beautiful emergency management logo to use for your EM program. We allow for open use and access to the EM Icon.
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